> Data Collection

As a high-tech research firm, we conduct all telephone and Internet surveys in-house via computer workstations. Computer-assisted telephone interviewing, or CATI, offers numerous benefits:

• The computer automatically dials the potential respondent’s phone number, displaying his/her name, address and telephone number on the monitor, tracking the result of each call. If the respondent is not available, the system automatically flags a more appropriate time for the interview and re-schedules it.
• Call tracking not only allows for advanced scheduling and database management, but provides a complete profile of your market. For example, it could tell you that, for every 20 potential clients in a region, 5 are buyers. Or, it could help update your database by amending invalid phone numbers. In this sample, there were 700 disconnected numbers and 700 wrong numbers, representing 14% of the database. Resolution Research can correct that by helping update your database with our database management systems. This sample also reveals an attrition rate of about 10%.
  
  *The data contained herein is solely for illustrative purposes and in no way represents actual data gathered from clients.
• Respondents’ answers and names can be inserted in the questionnaire for more thoughtful, probing inquiries. For example, a respondent answered that her cell phone usage was 30 minutes per month and her bill was . The computer could configure and insert the per minute amount in the next question for the interviewer, allowing easy cost comparisons and fully illustrating the financial advantages of switching services.
• Our CATI system helps prevent errors as it prompts the researcher to ask correct questions based upon built-in skip patterns written especially for your survey. This supports extremely complicated questioning patterns, branching, and multiple survey designs for the same project.
• CATI offers quick survey verification. Our ever-present supervisors call back about 15% of all respondents to ensure the highest accuracy possible.
• Data is automatically and instantaneously recorded into your confidential database. This information database remains on file, permitting future analyses or advanced market trending.

Contact us for more information or click here to request a quote.