> reLogic

reLogic: The World’s Leading Connection and Discovery Platform

In an effort to continue to provide Resolution Research clients with the most modern services available in today’s dynamic world, we have added social media and disparate data analysis discovery to our repertoire.

With reLogic, you can perform real-time data exploration and quickly compare data from multiple sources simultaneously, making connecting the dots between data from social media sites, blogs, verbatims, websites – basically any text from anywhere – easier and more efficient. In the world of market research, this kind of in-depth data exploration has never before been possible.

reLogic delivers actionable information and insights that will yield immediate business results for your company.

So what makes reLogic different from other analytical software? reLogic goes beyond traditional analysis; it handles multiple, disparate data sets as one, giving you the ability to discover and extract previously unidentifiable information. The reLogic lens allows you to view data in a much more powerful way - it’s like having the Hubble Space Telescope when all you had before was a pair of binoculars.

The Hidden Storylines

reLogic gives your company the power to identify and understand the hidden storylines in customer data and social media dialogue. Our goal in developing this platform is to help our clients produce actionable results from timely insights. The reLogic solution offers:

• Deeper connections with potential and existing customers and fans. When you know what they are saying, you can respond quickly and effectively.
• Quick delivery of focused feedback directly to decision-makers. Customers love it when you acknowledge their likes and dislikes.
• Discovery of unmet needs leading to new product innovation.
• A better understanding of demographic interests and psychographic differences.
• The ability to capture the “voice of customer” and drive targeted marketing messages that create strong emotional connections with your company or brand.
• Insights on critical issues from all available angles – from direct feedback to social media sources (e.g. Twitter, Facebook, blogs, LinkedIn, Yelp, etc.)

Massive Data Analysis is No Longer a Massive Problem

The unprecedented deluge of structured and unstructured data is inundating corporations, governments, universities, and small businesses around the world. Executives, researchers, and analysts are rapidly realizing that traditional search, database query, and business intelligence (BI) technologies are inadequate for sifting through the amount of data needed to explore, discover, and present relevant information impacting their institutions.

This is a direct result of enterprise data being fragmented across multiple IT solutions and their corresponding data silos. Further, the technologies available are designed for macro-searches. The data searches they perform return results that are fragmented and do not define or even uncover relationships within the data that are critical to strategic and tactical decision making.

The reLogic discovery platform completely changes the game! It targets and identifies information that is often hidden in customer dialogues (the kind of stuff traditional searches alone can’t find).

To boot, it’s easy to use. In fact, at Resolution Research, we have used it in client development, competitive analysis, new business development, sentiment analysis (analyzing customer opinions, satisfaction, feedback, and suggestions), analysis of legal contracts and transcripts, and more. The possibilities are truly endless – whether you use it to develop a deeper market segmentation (a market of “one”) or as a tool to test ideas and collect feedback from customers, the reLogic platform will help you solve the Rubik’s Cube of data.

Research vs. Discovery

To fully understand the capabilities, benefits, and advantages that reLogic offers, it’s important to first understand the intricate differences between traditional research and discovery.

In traditional research, standard questions yield standard results. The information gleaned from this approach is often incomplete. With the reLogic platform, you can ask discovery questions - questions which, by their very nature, require a more in-depth approach in order to answer. The results obtained from these discovery questions tend to be more insightful and ultimately more useful.

ReLogic: Not Your Conventional Methodology

Unlike traditional technologies, reLogic doesn’t require the user to know how to formulate a query or exactly which words to enter into a search field. Rather, reLogic gives you a larger data window that allows you to explore all possibilities and track your pathway and results.

reLogic allows the user to take a massive set of unstructured data results and find the one nugget of information that can make a strategic, marketing, or operational decision easy.
With reLogic, you are able to easily integrate with existing technologies and reporting applications to provide access to information via reports, dashboards, alerts, etc.

What can reLogic do?

• Social network analysis
• Strategic and competitive intelligence
• Product features analysis
• Call center customer care transcript analysis
• Litigation support
• Web surveys
• Market trending
• Pricing and packaging
• Fraud-related analysis
• Regulatory analysis
• e-Discovery
• Claims processing analysis
• Customer call records on product defects
• Customer/user profiling
• Blogs/forums
• Voice of customer
• Mobile marketing analysis
• Competitive analysis
• Warranty claim analysis
• Patent search analysis
• Subscriber content analysis
• Text and IM analysis
• Product portfolio and life cycle analysis
• Manufacturing, supply chain, and transportation analysis
• Patent infringement analysis
• Website analysis
• eCommerce footprints
• Product reviews
• Field reports
• Government & corporate filings

reLogic allows the user to concurrently sift through different types of data including marketing analysis, research and development notes, “voice of customer” data (call-center records, service requests, blogs, field reports, customer satisfaction surveys, etc.), Internet content (customer product reviews, competitor information, social networking, eCommerce footprints, etc.), and government and corporate filings.

Highlights

• Requires a minimal amount of time and resources to prepare the data for analysis.
• Specialized lenses can be created and used with different data sets.
• Data can be analyzed from multiple points of view (i.e. through multiple lenses) simultaneously.
• Platform approaches your data without preconceptions. Often you’ll find the most important discoveries where you least expect them.
• Automatically searches terms/phrases related to your initial inquiry terms. Smart search eliminates the challenges of bias, vernacular, and obscurity.

Pricing

Pricing structures vary by project. We have several options available for social media analysis, ongoing social media tracking, monitoring service or product dialogues online, and massive data analysis (MDAs) including customer call records, transcripts, and verbatim records.

Contact us for more information or click here to request a quote.

For a complete list of all of our services, please click here.