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> Consumer Recruitment
Resolution Research® regularly recruits consumers for focus groups,
usability tests, online bulletin boards, online surveys and panels covering
almost any topic imaginable. Participants may be customers or simply persons
with the necessary demographic attributes for the project. During recruitment,
the project manager confirms eligibility, interest, and availability. Before the
actual study commences, recruits are provided a pre-incentive which generally
both offers a lower cost per interview and increases participation in the future
study.
Recruitment example for an online survey: Resolution Research conducted a
national consumer purchasing study by randomly dialing hundreds of thousands of
households to recruit 1,500 consumers who had recently purchased home
electronics to participate in a survey. Qualified respondents were sent a
pre-incentive payment, as well as an email containing a personalized, unique
link to a two-hour online survey regarding their electronics purchasing
experiences. Resolution Research managed the mailing of formal letters and
pre-incentives to encourage participation, as well as mailing participant
incentive checks for completed surveys. In addition, persons were recruited from
this group for in-person, in-home interviews.
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