November 20th, 2008 Nina Nichols
I wonder how many errors in business - or in most any relationship - have occurred because someone “assumed” that someone else had it covered. Do any of following examples sound familiar?
- The car had on its blinker so I assumed it was turning.
Crash.
- We only sell alcohol to adults.
But officer, she looks older, plus she said she was 25.
- Hand me the tickets.
I thought you had them.
- Where’s the camera?
I thought you brought it.
- The ad was printed with misspellings.
I assumed that spell-check would catch that – or the printer. After all, what kind of printer is he anyway?
- The invitation had the wrong date.
I thought that’s the date you told me.
- The milk was expired.
They should only sell items that are not expired. I shouldn’t have to check the date.
If you “shouldn’t have to check it,” that’s a sure-fire sign to double-check it. Read more »
Posted in Qualitative, Quantitative | No Comments »
October 28th, 2008 Nina Nichols
Benjamin Franklin said that an ounce of prevention is worth a pound of cure. That slogan has never been more relevant than in today’s volatile marketplace. Professional research helps prevent “bad” spending and customer attrition.
How can Resolution Research help keep the doctor away?
Resolution’s Hippocratic Oath embraces the resolve and commitment to support our clients with the honesty, know-how, wherewithal and dependability to build the best platform possible for today’s decisions and tomorrow’s successes. We custom tailor every project to your needs – including meeting budgetary requirements as well as design, collection and reporting. Read more »
Posted in Qualitative, Quantitative | No Comments »
September 30th, 2008 Mary Wuest
Qualitative research requires exceptional attention to detail, beginning at the recruitment phase, without which the entire research project would fail. Resolution Research excels in targeting and engaging highly specialized and oftentimes elusive recruits, such as CEOs of Fortune 500 IT companies, key opinion leaders, doctors specializing in new treatments, consumers with “embarrassing” ailments or rare diseases, soccer moms, government employees, and so forth. Simply put, Resolution can recruit and/or interview virtually any person, anywhere, with any profile desired for market research focus groups and all other qualitative and quantitative research methods. Read more »
Posted in In The Field, Qualitative | No Comments »
September 1st, 2008 Maro Lee
Well - I did it! I completed my first triathlon, and did a pretty darn good job for a rookie! When I initially started training, my goal was just to finish. As of last week, I upped the ante to finish without stopping or walking. And I did just that! Read more »
Posted in Off The Field | 1 Comment »
