“It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a...
Read MoreAccording to the Wired article “Learn the Science and Art of Persuasion (Hint: No Slow Talking)” by Katharine Gammon, there is a formula for persuasion. So the next time you need something from someone, feel free to practice peer pressure and persuasion in its finest...
Read MoreIt’s that special time again. The birds are singing, winter clouds are parting, and love is in the air. Spring is approaching but before we start enjoying April showers and May flowers we must first face that day of the year many of us cringe...
Read More