July 4th, 2009 Nina Nichols
Unless you’re willing to gamble everything – your time, money, hard-work and dreams — on what you “believe” your market wants, then you should consider a realistic alternative: discover what your audience genuinely desires and the amount they’re willing to pay for your product or service through market research. Now is not the time to gamble. Understanding your competition and marketplace can tremendously improve your critical decision-making when launching a new venture or project. The old adage, “knowledge is king” has never rung truer than in the world today.
If you are embarking on a new endeavor, don’t risk your blood, sweat, and tears by bravely proceeding forward where angels fear to tread: think-forward, be realistic and take every precaution to achieve success. Do what’s right for the future.
Just think about what the chief executive of Coca-Cola Enterprises recently told a group of graduates…. “Coca-Cola operates in more corners of the world than any other enterprise. It’s been said that after the word ‘hello,’ Coca-Cola is the most recognized word in the world. Our business has chosen the idea of ‘happiness’ as the best way to connect our brand with billions of people in more than 200 countries. Did some marketing guru randomly make that choice? No. It was a thoroughly analyzed decision about what speaks to the aspirations of people today.” If Coca-Cola, likely the best know product name in the world needs market research, you can bet your bottom dollar that every other company or venture does too. Avoid the school of hard-knocks by enjoying a lesson already learned: Conduct market research – it’s the real thing!
Posted in Qualitative, Quantitative | 1 Comment »
March 12th, 2009 Maro Lee
I love reading open-ended responses in survey data. Answers given typically run the gamut from enlightening to absurd to brilliant to laugh-out-loud funny. Most researchers will agree that the data from open-ended responses plays an integral role in the overall analysis, which is why it’s so important to continually train interviewers on the art of active listening, probing, and recording responses. Oh my multi-tasking! Sometimes it’s easier said than done, but there are a few basic concepts that I believe aid an interviewer in mastering this skill: Read more »
Posted in Qualitative | 2 Comments »
November 20th, 2008 Nina Nichols
I wonder how many errors in business - or in most any relationship - have occurred because someone “assumed” that someone else had it covered. Do any of following examples sound familiar?
- The car had on its blinker so I assumed it was turning.
Crash.
- We only sell alcohol to adults.
But officer, she looks older, plus she said she was 25.
- Hand me the tickets.
I thought you had them.
- Where’s the camera?
I thought you brought it.
- The ad was printed with misspellings.
I assumed that spell-check would catch that – or the printer. After all, what kind of printer is he anyway?
- The invitation had the wrong date.
I thought that’s the date you told me.
- The milk was expired.
They should only sell items that are not expired. I shouldn’t have to check the date.
If you “shouldn’t have to check it,” that’s a sure-fire sign to double-check it. Read more »
Posted in Qualitative, Quantitative | No Comments »
October 28th, 2008 Nina Nichols
Benjamin Franklin said that an ounce of prevention is worth a pound of cure. That slogan has never been more relevant than in today’s volatile marketplace. Professional research helps prevent “bad” spending and customer attrition.
How can Resolution Research help keep the doctor away?
Resolution’s Hippocratic Oath embraces the resolve and commitment to support our clients with the honesty, know-how, wherewithal and dependability to build the best platform possible for today’s decisions and tomorrow’s successes. We custom tailor every project to your needs – including meeting budgetary requirements as well as design, collection and reporting. Read more »
Posted in Qualitative, Quantitative | No Comments »
September 30th, 2008 Mary Wuest
Qualitative research requires exceptional attention to detail, beginning at the recruitment phase, without which the entire research project would fail. Resolution Research excels in targeting and engaging highly specialized and oftentimes elusive recruits, such as CEOs of Fortune 500 IT companies, key opinion leaders, doctors specializing in new treatments, consumers with “embarrassing” ailments or rare diseases, soccer moms, government employees, and so forth. Simply put, Resolution can recruit and/or interview virtually any person, anywhere, with any profile desired for market research focus groups and all other qualitative and quantitative research methods. Read more »
Posted in In The Field, Qualitative | No Comments »
